![]() ![]() Just recently, I saw an advertisement for a blanket that traps the mother’s odour in its special fibres, so the baby can smell the mother’s scent and feel less isolated when left alone. The advertisements-”Shaped like real nipples,” “Just like mother’s heartbeat,” “Soft as your touch”-play on the idea that you and your baby might do just as well, or even better, with these substitutes. ![]() These products-bottles, pacifiers, cribs, baby chairs and swings, stuffed animals and “blankies”-are often nothing more than meagre and unsatisfying replacements for the real thing. They create products that claim to ease the work of parenting and contribute to intimacy. Advertisers and entrepreneurs relish the market that exists among parents who are seeking the very best for their offspring. Stuff abounds in our culture, especially where babies and children are concerned.Īs the importance of attachment and bonding emerges, manufacturers scurry to keep pace. Yet one of the obstacles that can get between us and a full experience of mothering or fathering is stuff. As they contemplate the birth of a new baby, parents wonder exactly what it is they will need to buy-after all, there is so much new parenting paraphenalia available. ![]()
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